Current:Home > NewsA new Jeep Cherokee is all but guaranteed and it can't come soon enough -Wealth Empowerment Zone
A new Jeep Cherokee is all but guaranteed and it can't come soon enough
View
Date:2025-04-13 19:29:47
Everyone knows what a Jeep is, but Jeep’s problem is not enough people want to buy Jeeps these days. There are a few possible reasons for this, from too many mainstream Jeep models costing luxury-car money (even though Jeep is not a luxury brand) to not enough options to choose from on the lower end of its lineup (but a plethora of larger, pricier three-row options at the top end). A number of Jeep's affordable models have melted away — notice you can't buy a new Renegade or Cherokee anymore, just the compact Compass.
These are snags Jeep's newish CEO Antonio Filosa must untangle. With the current model portfolio, “we’re competing with 45 percent of the market,” Filosa said in an interview withMotorTrend. That’s not good enough, apparently; by 2027, he hopes that figure will grow to 85 percent.
At the heart of the company’s growth plan is a three-model midsize offensive (even though it includes some sub-midsize options), because that’s where the profits live.
The first offering is one we just saw: the $72,000 2024 Jeep Wagoneer S EV. The second will be theJeep Recon, the brand’s more rugged and adventure-focused EV (think aRivian R3, or an electric Wrangler-adjacent thing). And while Filosa refused to confirm what the third yet unnamed model is, we’re betting it’ll be a new Cherokee.
Jeep Wagoneer Series II review:The good and bad in all 3 rows
It would make sense. Jeepkilled off the compact Cherokee in 2023 and didn’t name a replacement, thus locking itself out of the lucrative segment for more than a year, which was costly. We know anext-gen Cherokee is pretty imminent, so if Jeep is looking for another popularly sized SUV to catch sales with, this is likely the one. The Cherokee is a recognized and beloved nameplate, so it’s doubtful something like theJeep Liberty would see reincarnation.
2024 Jeep Wrangler:The 4xe Dispatcher Concept is a retro-inspired off-road hybrid
We’ve reported the probability of the next-gen Cherokee benefiting from electrification thanks to the flexibility of Stellantis’ new STLA platform, but whether that means as a hybrid, PHEV or a pure BEV is still unclear. However, Filosa said the vehicle, whatever it is, won’t be a BEV “at first.”
Seeing as the compact and midsize SUV segments are still the hottest, Jeep is eager to get back in the former and claim a piece of the pie. (Jeep's Grand Cherokee and three-row Grand Cherokee L models cover the midsize spread.) We’re due for a new Cherokee, anyway — the smallish Compass isn't exactly a proper Honda CR-V, Toyota RAV4 or Nissan Rogue competitor, despite costing nearly as much as those roomier offerings. It seems the new Cherokee won't have aless problematic name — after all, there is a lot of equity (to Jeep) in that nameplate — but we hope it'll be priced in a way that’ll draw in more mainstream buyers.
Photos by manufacturer
veryGood! (2)
Related
- Jamaica's Kishane Thompson more motivated after thrilling 100m finish against Noah Lyles
- Congress returns to unfinished business and a new Trump era
- Judge set to rule on whether to scrap Trump’s conviction in hush money case
- Chicago Bears will ruin Caleb Williams if they're not careful | Opinion
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Video shows masked man’s apparent attempt to kidnap child in NYC; suspect arrested
- Video shows Starlink satellite that resembled fireball breaking up over the Southwest: Watch
- Beyoncé nominated for album of the year at Grammys — again. Will she finally win?
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Katherine Schwarzenegger Gives Birth, Welcomes Baby No. 3 With Chris Pratt
Ranking
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Jennifer Lopez Turns Wicked Premiere Into Family Outing With 16-Year-Old Emme
- Candidates line up for special elections to replace Virginia senators recently elected to US House
- Judge extends the time to indict the driver accused of killing Johnny Gaudreau and his brother
- Plunge Into These Olympic Artistic Swimmers’ Hair and Makeup Secrets
- Volkswagen, Mazda, Honda, BMW, Porsche among 304k vehicles recalled: Check car recalls here
- Former North Carolina labor commissioner becomes hospital group’s CEO
- Harriet Tubman posthumously honored as general in Veterans Day ceremony: 'Long overdue'
Recommendation
The seven biggest college football quarterback competitions include Michigan, Ohio State
Georgia House Republicans stick with leadership team for the next two years
Army veteran reunites with his K9 companion, who served with him in Afghanistan
The ancient practice of tai chi is more popular than ever. Why?
Eva Mendes Shares Message of Gratitude to Olympics for Keeping Her and Ryan Gosling's Kids Private
Threat closes Spokane City Hall and cancels council meeting in Washington state
Veterans Day restaurant deals 2024: More than 80 discounts, including free meals
Jessica Simpson’s Sister Ashlee Simpson Addresses Eric Johnson Breakup Speculation